methinks, based upon this and chatter in several other on-line places i frequent, that this pennsylvanian/germanic/chinese beer must have some serious marketing juice being applied right now and may soon be the 2012 version of, say, what stella artois was a few years back. which is to say: the faddish yang to the PBR yin of hipsterish pop culture.
in case that wasn't convoluted enough for you... seems like yeungling is being foisted upon the cooler-than-me crowd right now real heavy-like. i knew of (and forgot about) it, but all of a sudden it's in bars and stores here locally. (and by locally i mean quite a bit south and west of old latrobe.)
me- i try to stay as local/regional as possible. when in rome, all that jazz... that said, sometimes it's hard to find a quality/value match for my particular standby (which shall remain unnamed but which definitely does not originate locally). oh, and guiness. but that's a beer that is altogether its own thing.